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Brands as patrons

AVAILABLE IN

What role does art play in innovation? Find out why brands are the new patrons of the arts.

LEVEL

Advanced

READING TIME

0h 20m

GOALS

A map of some of the most interesting crossovers between business and the arts.

An analysis of the role played by companies as patrons and commissioners of artworks, and the power of art and culture as drivers of new activities.

An opportunity to reflect on how to enrich or rethink certain types of project for the corporate world, by cross-fertilizing them with content, metaphors, activities and experiences of high cultural and artistic value.